By Ellie Thompson
Forget magazines for fashion inspiration, fashion blogs and YouTube tutorials are where it’s at. According to social media surveyor Netbase, 64% of shoppers turn to blogs for inspiration before making a fashion-related purchase decision, with 300 hours of video being uploaded to video-sharing platform YouTube every minute, proving that if you want your fashion content to be seen then blogs and YouTube are among the best ways to do it. Here are some popular fashionistas that I follow, and many others follow too…
Currently a student at the University of Arizona, Kallie is the it-girl when it comes for perfect hair, makeup and most importantly fashion in which she holds an eclectic taste. Nevertheless, she has over 200,000 subscribers who cling onto her every word and it’s not hard to see why. Because she lives in Arizona, her channel is mainly aimed at summer style such as bikini hauls and summer clothing but she does offer interesting videos such as her DIY vintage t-shirts and “how to style” videos. Her style is laid-back university cool and she has a look to suit every girl out there, making her videos are a must-watch.
Fleur De Force
Youtube: FleurDeForce & FleurDeVlog
Fleur De Force is one of the biggest and most successful fashion (and beauty) bloggers in the UK attracting 4-6 million views per month, proving that every girl can find something they like on her channel. Fleur is friendly and grounded and offers advice on everything from beauty to fashion to lifestyle and makes you feel at home in the meantime with her girl-next-door personality and effortless style. Her vlogging channel, FleurDeVlog featuring her husband and adorable pets is also enjoyable to watch if you want something other than fashion and more everyday life.
Youtube: Katherine Elizabeth
One of my favourite fashion YouTubers for laid-back casual style, Katherine offers advice on everything from DIY fashion hacks to clothing hauls and look books. Her DIY videos are by far the most popular, especially if you’re looking to save a bit of money or just want to try something inventive and a bit different. If you’re looking to spruce up your uni room, Katherine regularly uploads updated room tours and room decor tips which are affordable, achievable and look amazing.
More commonly known by her YouTube name ItsMandarin, beauty and lifestyle guru Amanda Castillo focuses on veganism, pretty fashion and holds some captivating discussion videos on her YouTube channel in-between. Although she rarely uses her blog, Amanda’s YouTube channel is updated regularly with her most popular videos being ‘get-ready-with-me’s and what she eats in a day as a vegan which has encouraged me, and probably many others, to try out different healthy meals which are also easy to make.
Youtube: VAGABOND YOUTH
No doubt the most seriously stylish of the lot, 22 year- old Korean born Amy Lee creates fashion envy everywhere she goes with her high-fashion, luxe style. Not only does she create amazing videos on how to style your wardrobe, daily outfits and “how to find your personal style” (which is particularly interesting), Amy also talks about personal aspects of life which makes her relatable and easy to watch.
Youtube: Steve Booker
Steve Booker is a “photo taker, video maker” who is “travelling the world in search of great coffee, style and friends.” Take a look at his Instagram and you’ll find everything from motorbikes to scenery to cool outfit posts – there’s something for every man. On his YouTube channel, Steve posts about fashion during his travels around the world so it’s safe to say that he has a lot of variety in what he posts.
One for the men, Jordan is known for his great style and videos on how to dress stylishly in everyday life. His bio states that he is “just a guy who likes to dress nicely and wants to share how to do it.” He posts about once a week on his YouTube channel TheGentlemansCove and has a down-to-earth vibe which promotes good quality, affordable products.